Top 5 Drawing & Coloring Apps: iOS, US, Q4 2023

In Q4 2023, the performance of the top 5 drawing and coloring apps on iOS in the United States showed interesting trends in downloads, revenue, and weekly active users. The data, sourced from Sensor Tower, provides insights into how these apps fared over the quarter.

My Coloring Book experienced a significant surge in downloads early in the quarter, peaking at approximately 923K in the week of November 6. However, downloads saw a notable decline, reaching around 41K by the end of December. The app also saw a dramatic rise in weekly active users, from 792 in late October to a peak of 1.37M in mid-November, before declining to about 573K by the last week of December.

Color by Number：Coloring Games maintained a steady revenue stream, ranging between $106K and $138K per week. Downloads for this app showed growth, peaking at around 132K in the final week of December. Weekly active users saw a gradual increase, reaching a high of approximately 501K by the end of the quarter.

Happy Color by Numbers Game had consistent revenue, peaking at around $11K in the last week of December. Downloads showed an upward trend, reaching approximately 82K in the same period. The app's weekly active users also saw an increase, peaking at around 1.11M in mid-December before slightly decreasing to 1.07M by the end of the month.

Zen Color - Color By Number saw a steady increase in revenue, peaking at approximately $8.8K in the last week of December. Downloads followed a similar trend, reaching around 79K in the same week. Weekly active users for Zen Color steadily increased throughout the quarter, peaking at approximately 330K by the end of December.

Color Page ASMR – Art Coloring saw varied performance in downloads, peaking at around 87K in the week of November 20 before dropping to about 46K by the end of December. Weekly active users also fluctuated, peaking at approximately 192K in mid-November and ending the quarter at around 154K.

These insights from Sensor Tower highlight the dynamic nature of the drawing and coloring app market on iOS in the US for Q4 2023. For more detailed analysis and data, visit Sensor Tower.